Do I need a web site?
Having a web site for your business is probably the least expensive and most rewarding advertising medium available. Some of the benefits you will realize:
REACH EXISTING AND NEW LOCAL CUSTOMERS: Give your current clients access to more information. Give better customer support. Let potential customers in your area find you 24hours/day.
REACH NEW MARKETS: You can reach potential customers from your own region around the corner to across the globe. Your online marketing demographics can get as big as you desire.
IT'S MORE THAN AN ADVERTISEMENT!: Your web site is actually more like a STOREFRONT without the overhead of a "bricks and mortar" business. Your web site can give product details and information and guide customers into making abuying decision. It can allow customers to purchase your goods.
SUPPORT YOUR OFFLINE ADVERTISING: You can place your web site address on all your current marketing advertisements and give more information via your new web site. You can actually PRE-SELL a customer before they contact you. If your web site is e-commerce enabled... your site has given lots of info, sold the product and accepted the money.
YOUR COMPETITORS ARE ON LINE OR SOON WILL BE: Remember when the fax machine was a novel idea? Then it became a nice thing to have. Then it became the "THING" to have. Now it is an ESSENTIAL business tool. The Internet is the same but magnified. People are passing around email addresses today like phone numbers. The Internet will become part of your Cable TV within the next 5-6 years (as a CHANNEL.) Those businesses that embrace it early will have a head start.
GOOD WEB DESIGN FEATURES TO CONSIDER