Having a web site for your business is probably the least expensive and most rewarding advertising medium available. Some of the benefits you will realize:
REACH EXISTING AND NEW LOCAL CUSTOMERS: Give your current clients access to more information. Give better customer support. Let potential customers in your area find you 24hours/day.
REACH NEW MARKETS: You can reach potential customers from your own region around the corner to across the globe. Your online marketing demographics can get as big as you desire.
IT'S MORE THAN AN ADVERTISEMENT!: Your web site is actually more like a STOREFRONT without the overhead of a "bricks and mortar" business. Your web site can give product details and information and guide customers into making a buying decision. It can allow customers to purchase your goods and reccomend them to others.
SUPPORT YOUR OFFLINE ADVERTISING: You can place your web site address on all your current marketing materials and advertisements and give more information via your new web site. You can actually PRE-SELL a customer before they contact you. If your web site is e-commerce enabled then your site has the ability to sell your product and accept money.
YOUR COMPETITORS ARE ON LINE OR SOON WILL BE: Why leave your marketing efforts to only the traditional newspaper and brochure methods when you can constantly track visits and see what people are interested in about your product. A website is an investment in your business and an invaluable tool that your competitors are already accepting as the standard in their business marketing strategy.